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Barbie sales were up 16%, and results in the doll business were also driven by the Disney and Monster High lines, Mattel said. Barbie is Mattel's first theatrical release under a strategy Kreiz.
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Or maybe behind the camera shooting the next big blockbuster! "Women in Film" is Barbie's Career of the Year Collection theme for 2024, a nod to the billion-dollar movie and director Greta Gerwig.
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Mattel. $49.99 at Mattel Shop. MORE: Greta Gerwig makes history at the box office with 'Barbie' The director doll is dressed in a denim jumpsuit and coral-colored sneakers, with a viewfinder.
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The four new Barbie dolls represent four different film careers: studio executive, director, cinematographer and movie star. The idea came after Greta Gerwig's successful "Barbie" movie,.
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"Across the board, we're seeing doll sales up 56%," said Harley Finkelstein, president of Shopify, the e-commerce platform that powers the direct-to-consumer operation for Barbie's parent.
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1 2 Barbie encourages kids to be anything they want, and this collection of career Barbies offers plenty of inspiration. Parents, kids, and hobbyists can find Barbie dolls designed around many professions. Business Barbie, Lawyer Barbie, Librarian Barbie, and Judge Barbie are just a few options in this fun and inspiring collection of dolls.
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3 mins ago - Business New career Barbie dolls unveiled after blockbuster movie Kelly Tyko The 2024 Barbie Career of the Year is women in film. Photo: Courtesy of Barbie The blockbuster success of the "Barbie" movie has inspired four new dolls that honor and spotlight women in film, the Mattel toy brand said Wednesday.
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Check out these flops | CNN Business Not every version of Barbie and her friends was a hit. Check out these flops By Parija Kavilanz, CNN 4 minute read Updated 5:18 PM EDT, Sat July 22, 2023.
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Barbie Eco-Leadership Team 4 Doll Set. The Barbie Eco-Leadership Team includes four dolls: a conservation scientist, renewable energy engineer, chief sustainability officer and environmental advocate.